We have created the marketing plan and the related communication plan for the basil harvested by hand in its historic production area, i.e. the peri-urban hill of Genova Prà. For this project, we conceived the name of the product, the brand, and the brand identity, with the development of all the corporate materials, from the website to the printed leaflets, including the creation of a docuspot, phygital events, and press office and public relations activities.